Common Objections In Sales

If you are looking for information on common objections in sales then you are in the right place!

Before we look at what are the common objections in sales I want to show you that you must understand the value you add in your sales interactions so you can relate that back to your common objections in sales.

Once you have a clear and compelling vision of why and where you are adding value then your answers to common sales objections will be rock solid and based on value rather than slick sales tactics.

Let me ask you a question. Are you a price shopper?

My guess is a resounding NO. In one or two cases I might have been close but very rarely do people uniformly buy on price. Various research regularly points to the fact that around:

20% of people will always buy the cheapest price no matter what.
Around 3-5% will invariably buy the most expensive
Around 75% of people like you and me, will occasionally buy on price if we have no other reason to base our purchase decision on.

Remember that it is your job to give people a reason to do business with you. Do not leave them to come to their own conclusions because they probably won’t end up favorable. Constantly ask yourself:

“How can I help and add value to the other person?”

Go back and draw up a table of your major benefits and then add in your most common sales objections in the next column to the benefit or benefits that knock them out.

There must be hundreds of common objections in sales, right? Well, not so. Rarely does a company have more than 7-9 common objections that stand in their way. These usually boil down to these.